Search Engine Marketing - Without Google and Yahoo?

What is Search Engine Marketing?

Products, Services or Digital product sold online need search engine marketing one way or the other. Search Engines provide a valuable means to expose the products to thousand of customers. With the number of users increasing day by day and billions of dollars streaming into the advertising market. Internet today is by no means is limited. Hungry buyers log on to the internet with credit cards by their side to spend it on products on services or products. Search engines have crawled revolution into the modern age by making information, news or products available anytime.

Marketing has been one of the strong pillar of internet providing the path to people wanting to buy. Search Engine like Google,Yahoo or any other engine provide internet users with websites regarding the query they type.Marketing can be done in so many ways on the internet through emails, ads, videos or by any other means, but for the people who want quick access to the results, Search Engine quickly show results that can lead the user to a specific website that can market a product or service to millions of people who do not know about it. Marketing through Search engine can be very cheap as compared to the expensive ads that companies pay for and makes an individual to market his product online even if he does not have a heavy marketing budget.

Google & Web

Google and Web have changed the way the world publishes the content and the way the world advertises. It's now possible for anyone to publish a website, and, if the website receives traffic, then making money from Google's Adsense (contextual advertising) is a piece of cake.

It's easy to publish to website, with the advent of softwares and web hosting services which provide tools through which making websites without knowledge of programming languages like HTML, CSS, PHP is possible.

Google's Adwords program and contextual and CPC advertising, in which the advertiser pays by the click, has also revolutionized advertising. Contextual means that ads are relevant to the website visitors.